Overview

Market research is the foundation of acquisition strategy. Understanding the relevant industry practices, commercial solutions, and potential services that meet organizational requirements enables contracting personnel to make the best choices for their agency. You will learn and apply the basic principles, tools, and methods for performing market research—from defining the term, to gathering information, to documenting results. A special focus is given to commercial versus developmental products and locating small business sources.

Get Started

Contact Our Federal Training Division Today